The Kansas City Chiefs are one of the most popular teams in the NFL. Of course, that is what winning three Super Bowls in five years will do. Everyone loves a winner.
But this past season, the Chiefs saw their popularity increase for a whole different reason. When tight end Travis Kelce and popstar Taylor Swift made their relationship public, millions of new fans tuned in on Sundays.
The Kansas City Chiefs, and the NFL in General, Benefited Financially from the Travis Kelce, Taylor Swift Relationship
There were many people who were not happy that Swift became such a focus of NFL games in which the Chiefs were involved. Interestingly, she was never on screen for more than a few seconds in any game she attended.
Yet, despite the unreasonable anger from some fans, the “Taylor Swift Effect” is undeniable.
This year’s AFC Championship game, between the Chiefs and Baltimore Ravens, had 55 million viewers, a record for that particular title game. Super Bowl LVIII had 210 million viewers, also a record.
With more viewership comes more ad revenue and sponsorship. It is estimated that Swift’s presence at games helped the NFL make $331 million that it would not have otherwise.
The relationship, of course, helped Kelce’s popularity as well. According to NFLshop.com, Kelce had the ninth most-sold jersey of any NFL player this year.
Experts Are Worried Travis Kelce May Be the Reason the Relationship with Taylor Swift Ends
While Kelce just returned from visiting Swift in Australia, where she is on tour, there are some people concerned that some of his recent behavior may cause the popstar to break up with him. According to Kristyn Burtt of SheKnows:
“Other marketing experts are warning Kelce to be careful what you wish for — the bright hot spotlight can be scorching. He’s seen a little bit of the criticism from his mid-game altercation with head coach Andy Reid at the Super Bowl, and his post-celebration partying has also raised a few eyebrows. But there’s one thing Ryan Schinman, CEO OF Mayflower Entertainment, told The Wrap that he is keeping his eyes on: a Swift-Kelce breakup.
“While he doesn’t represent the athlete, Schinman is concerned about where their relationship goes. “God forbid they break up,” Schinman explained. ‘How they break up could be devastating to his branding career. Because she is the most loved superstar and has the most rabid fans in the world, when she feels wronged, the whole world feels wronged.’ He thinks that Kelce’s team needs to be prepared for that day now — just in case it ever happens.”
The article lists Kelce’s yelling at coach Andy Reid during the Super Bowl, his being drunk at the Super Bowl parade, and his celebrating with police after the shooting as things that Swift might not want to be associated with.
The behaviors that Swift’s fans may be concerned with, though, may not reflect those of the popstar herself. After all, she slammed a beer during the Super Bowl pregame because she was on camera.
She was also seen vaping when the pair were out celebrating after the game.
The only things that have been made public concerning their relationship have come from either one of them. Unless these concerns came directly from Swift or Kelce, anyone claiming they may lead to a breakup is merely guessing.
For More Great Football Content
Follow me on Twitter at @theotherRobin19 more great content. To read more of our articles and keep up to date on the latest in college and professional football, click here!
Our Partners
Mayfield Sports Marketing
Call Mayfield Sports Marketing at 262-366-8188 to schedule Green Bay Packers players or alumni for your corporate appearance or product promotion. Our booking agents will work on your behalf to get you the best price for your desired sports speaker.
Mayfield Sports Marketing has earned a reputation of being the one to call for booking top athletes to speak at events and trade shows. To learn more about Packers players or alumni appearance cost and booking fee, please call us today. www.MayfieldSports.com.
Radtke Sports
Wisconsin Sports Heroics is proud partner with Radtke Sports to offer autographed memorabilia. Brett Favre, Rob Gronkowski, Giannis Antetokounmpo, and MORE Guaranteed Authentic Collectibles and Memorabilia including signed jerseys, photos, and more at www.RadtkeSports.com USE promo code: WSH for FREE SHIPPING on your purchase. Some restrictions may apply.
1 Comment
Wrong the whole world doesn’t feel wronged when Swift feels wronged. Some off us could care less!