NFL Salary Cap Reaches Record Highs with the Help of Taylor Swift
The NFL announced Friday that it will have a record-high Salary Cap per Club at 255.4 Million Dollars for the upcoming 2024 season. This is a 30 Million Dollar increase from 2023, roughly a 12% increase, which are both record highs.
How is it possible for the NFL to increase that much? Easy. The addition of Taylor Swift.
Initial Report on Gridiron Heroes
The Taylor Swift Effect on the NFL
Viewership in the NFL has increased every year. The rationale can be due to availability, streaming, social media, and the list goes on and on. One thing the NFL did not have before this year was Taylor Swift.
Swift has helped draw in viewership, with many people worldwide getting into football this year due to her relationship with Kelce. And her attendance at their games this year has encouraged them to learn the rules.” According to AtoZ Sports.
The popularity of the NFL has never been higher, some thanks to Taylor. The pop star is dating Super Bowl Champion Tight End Travis Kelce. It was well publicized that she attended games, and the games she attended had record numbers in viewership.
The Super Bowl was the most-watched game ever. “Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year’s Super Bowl, which was the previous record (115.1 million).” According to NFL Operations.
It was recorded that Swift was only 55 seconds in the programming. This is about .0035% of the game.
“Swift appeared for around 55 seconds from when the game kicked off to the game-winning touchdown in overtime. That’s 55 seconds of a game that took roughly four hours and 18 minutes, or 15,480 seconds total, meaning Swift was on screen for about 0.0035% of the time.” According to WFLA.com
“While the league didn’t cite a specific reason for the increased media revenue, many fans jumped to the conclusion that the ongoing coverage of Taylor Swift and her relationship with Kansas City Chiefs tight end Travis Kelce was to thank for that.
Many fans posted thanks to Swift or decided to pin the salary increase almost solely on her.” According to the Daily Mail.
Swift Revenue
Taylor has also been tracked as gaining about 331 million dollars more in revenue for the NFL and the Kansas City Chiefs.
“The love story between pop superstar Taylor Swift and NFL tight end Travis Kelce has been worth $331.5 million thus far to Kelce’s Super Bowl–bound Kansas City Chiefs.
That’s according to Apex Marketing Group, which recently estimated the equivalent brand value of the Grammy winner’s association with Kelce and appearances at the Chiefs’ games, from the very first time she showed up at Arrowhead Stadium cheering him on in September through Jan. 22.”
Fans Attribute Taylor Swift to NFL Cap Increase
Many people immediately reacted to the news of the cap increase by mentioning Taylor Swift. Viewership, Money, and “Swifties” go hand in hand.
More Fan Reaction within this Daily Mail Link
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