Schedule release videos have taken the NFL by storm, but one that is garnering attention for the wrong reasons came from the organization of the Cleveland Browns.
The most viral release videos that achieved what the Browns were trying to achieve came from the Los Angeles Chargers, Tennessee Titans and Atlanta Falcons.
The Cleveland Browns were accused of directly copying an ad from a jeans company
![Cleveland Browns Accused of Plagiarising Schedule Release Video 1 cleveland browns schedule release bowling](https://gridironheroics.com/wp-content/uploads/2024/05/USATSI_23159771_168400517_lowres-e1715914598177.jpg)
Jeans company Mugsy Jeans claimed via social media that the Cleveland Browns stole an ad featuring bowler Pete Weber in a nearly shot-for-shot nature.
Both videos feature Weber saying his famous quote “Who do you think you are, I am!” They also feature Weber lying down in front of lanes as well as shooting finger guns at the camera.
Did the @Browns just steal our commercial?! 🧐That’s not very nice. We knew you were bad at football, but you’re bad at marketing too?! Yikes.
In order to settle this, we request the @NFL buys 1 million pairs of Mugsy Jeans.
Your move, @nflcommish. pic.twitter.com/E0OtheWXhH
— Mugsy (@mugsyjeans) May 16, 2024
The Browns’ social media team also made their cover photo on X/Twitter the same as Mugsy Jeans: a shot of Weber lying down in front of lanes.
Yo @Browns … you tryna scrap? pic.twitter.com/aKvbl64sul
— Mugsy (@mugsyjeans) May 16, 2024
Many fans originally praised the Cleveland Browns for their schedule release video
![Cleveland Browns Accused of Plagiarising Schedule Release Video 2 NFL Fans](https://gridironheroics.com/wp-content/uploads/2022/08/sad-browns-fans-c751a5c43d36105b.jpg)
Before Mugsy Jeans claimed the video was plagiarised, many NFL fans said that they enjoyed the schedule-release video from the Browns.
“Ohios Tate” from Barstool Sports claims Weber deserves an Academy Award for his performance in the short marketing video.
Look I’m not going to say the Browns won the 2024 schedule release, as I see that we already have blogs proclaiming that both the Falcons and the Chargers have won. So although I do believe the argument could be had that the Browns actually pieced together the best story of all 32 teams, I only want to deal with FACTS in this blog. And one thing that I’m very certain of is that the Best Cameo Award from the entire event goes to Pete Weber, who the Browns secured to come into the bowling alley and drop his most famous line.
Many other fans showed appreciation for the effort and jokes put in the video, even fans of some of the Browns’ biggest rivals.
Bengals fan here. This was fire no joke
— Casey Jones (@forcedair33) May 16, 2024
Gotta give to the browns so far this is the best one.
— KingOfTheNerds😎 (@blackandmilez) May 16, 2024
YALL GOT PETE WEBER?
— Jordan Cicchelli 🤍 (@jordancicchelli) May 16, 2024
Cinematic masterpiece 😎 pic.twitter.com/yXjkErltfO
— PBA Tour (@PBATour) May 16, 2024
Not many fans are aware of the accusation that the Cleveland Browns plagiarised the video
![Cleveland Browns Accused of Plagiarising Schedule Release Video 3 Cleveland Browns](https://gridironheroics.com/wp-content/uploads/2024/03/USATSI_15988034-scaled-e1711766868449.jpg)
While some fans are attacking the Cleveland Browns for stealing the idea for a video, many are unaware or simply don’t care about the accused plagiarization.
The Browns are terrible, and them doing terrible things should surprise no one. #FactoryOfSadness
— JT (@JT100431) May 16, 2024
Yikes the @Browns are so poverty
— Utah Venom – Coming Soon (@NHLVenom) May 16, 2024
My promo code ‘the browns steal’ isn’t working can you assist?
— oat-TIS (@metatron1212) May 16, 2024
Others claim that the Cleveland Browns’ use of a well-known bowler and internet star such as Pete Weber isn’t something that warrants an accusation of plagiarism.
you guys both suck at marketing. shooting an ad about a professional bowler at a bowling alley isn’t exactly a ground breaking idea
— Browns Alchemist (@BrownsAlchemy) May 17, 2024
No official action has been taken aside from the company itself calling out the Cleveland Browns via social media.
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