Texas football quarterback Arch Manning is set to finally lead a major college football team in 2025 after sitting behind Quinn Ewers for two seasons. The much-hyped signal-caller saw significant reps for the Longhorns in 2024, starting two games in September while Ewers battled injury.
Ewers threw for 939 yards, nine touchdowns, and two interceptions while adding 108 rushing yards and four touchdowns for a Texas team that advanced to the College Football Playoff semifinals.
Despite being a backup for the Longhorns, Manning has racked up serious NIL deals amid his first two seasons in Austin, Texas.
Major college football QB Arch Manning’s latest partnership

Per On3, Manning partnered with Uber to promote “Waymo’, a self-driving taxi service. Arch’s father Cooper and his grandfather, Arch, are in a commercial for Waymo as it begins service in Austin.
NEW: Texas QB Arch Manning has partnered with Uber to promote a new self-driving taxi service called 'Waymo'👀
Manning boasts a $6.5M On3 NIL Valuation📈
(via @Uber) https://t.co/qqcWLqk9q1 pic.twitter.com/a0Leqrk57L
— On3 (@On3sports) March 4, 2025
The Texas football QB has a $6.5 million NIL valuation

Per On3, the amount of NIL funds Arch received for the deal with Uber and Waymo has not yet been released.
“While no NIL terms have been announced with Uber, Manning currently has a $6.5 million NIL Valuation, according to the On3 NIL Valuation, which ranked him first in the NIL 100 with the highest NIL Valuation of any college or high school athlete, regardless of sport,” wrote Alex Byington.
One would assume the $6.5 million figure will go further north after the commercial. As Manning prepares and then plays in 2025, his NIL funding should explode before he decides on his NFL and college future in 2026.

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