Super Bowl LVIII is one of the biggest sporting events in the American calendar, and even the most casual football fan would have a faint interest in the top NFL teams participating in the contest.
However, analysts predict that this year’s big game will be even larger than previous Super Bowls for one reason alone: Taylor Swift. Her romantic involvement with Kansas City Chiefs TE Travis Kelce is bringing even more attention to the league from people who normally wouldn’t be bothered to turn on the TV and watch a football game.
Thanks to her influence, the NFL might expect one of its biggest paydays in recent history.
Taylor Swift will bring record Super Bowl LVIII profits, a data company predicts
Andrew McCarty of The Spun reported a data company’s findings on the possible impact the Red singer would have on the biggest game of the NFL season. The company’s CEO believed that the league could expect a lot of eyes watching to catch Swift and her beau on camera throughout Super Bowl LVIII.
“Based on our data cloud, we’re projecting that this will be the highest watched Super Bowl in history,” Zeta Global CEO David Steinberg reported. “You saw ratings for the NFL go up by 7% collectively the day after Taylor Swift attended her first game.”
It’s no secret that the mainstream interest in the NFL is driven by the superstar’s whirlwind of a love story with one of the league’s most loved figures. Even the league cannot deny this appeal and always has a camera zeroed in on the Blank Space singer to catch every single moment of her enjoying the game.
Swift’s attendance at Chiefs games became an effortless advertisement for the league. Soon enough, Swifties began asking their football-loving loved ones about the rules of the game.
Super Bowl LVIII will not only be an exciting event due to the level of competition being displayed between Kelce’s Chiefs and the San Francisco 49ers. The spectacle that surrounds it will naturally draw people in.
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