Following a three-win increase from the year prior, Colorado football enters the 2024 season with College Football Playoff aspirations courtesy of star quarterback Shedeur Sanders, the son of head coach and NFL Hall of Famer Deion Sanders. A member of the 2024 Maxwell Award Watchlist and a Heisman hopeful, Sanders enters this fall with a massive $4.7 million NIL valuation, the highest in the country. That outrageous number took another big jump on Wednesday, with reports that the signal-caller has formed a monetary relationship with Nike.
Colorado and college football fans were torn over the younger Sanders’ newest NIL deal, flooding Twitter following the announcement. The signal-caller enters his second season with Colorado football in 2024.
Colorado Football QB Shedeur Sanders Divides Fans with Newest Deal
![Colorado Football: Fans Ignite Over Shedeur Sanders Landing NIL Deal with Marketing Power Nike - (Breaking) 1 image](https://gridironheroics.com/wp-content/uploads/2024/08/image.webp)
On Wednesday, Colorado football quarterback Shedeur Sanders added another notch to his NIL belt, inking a lucrative deal with Nike. He becomes the first college football athlete to partner with Nike. The signal-caller will own a footwear and apparel deal with Nike. According to Complex Sports:
“Now it’s a family business.” Nike welcomes Shedeur Sanders to the Swoosh family
Although one of the most under-pressure quarterbacks in 2023, Sanders threw for 3,230 yards, 27 touchdowns, and three picks last season. He also added four scores via the ground. However, despite his many heroics, the Colorado Buffaloes labored to a 4-8 record, including losing their final six games and failing to earn a bowl game invite for a third straight season. Before Colorado, Sanders spent two seasons with the Jackson State Tigers, throwing for 70 touchdowns against 12 picks.
Polarizing figures in college football, head coach Deion Sanders and quarterback Shedeur Sanders receive their fair share of criticism, warranted or not. On Wednesday, following the announcement of Shedeur’s deal with Nike, college football fans flooded Twitter with their thoughts:
![Colorado Football: Fans Ignite Over Shedeur Sanders Landing NIL Deal with Marketing Power Nike - (Breaking) 2 Colorado Football. Shedeur Sanders](https://gridironheroics.com/wp-content/uploads/2024/03/USATSI_21946417_168400517_lowres-1.jpg)
4 wins and a ton of yapping get you a Nike deal now pic.twitter.com/HpTVqyHyxx
— HW (@htdub831____) August 28, 2024
5 win season?
— ben groff (@bengroff9) August 28, 2024
Must be nice to have a famous dad who can talk you into deals .. 😆.. he will be a bust
— Buff_Buckeye_Guy (@BuffBuckeyeGuy) August 28, 2024
For being trash is crazy 😂
— Brian Braseas (@bri7519) August 28, 2024
Time to take sacks and blame OL instead of throwing it away and hurt your Completion % 🔥
— Achane Train (@Do1phins23) August 28, 2024
One of the few schools in the country doing REAL NIL deals with legit brands.
Congratulations @ShedeurSanders 🫡 pic.twitter.com/byoiZzRStm
— RK (@RyanKoenigsberg) August 28, 2024
Nepotism is fun!
— 🌻 Chi2LA2SD 🌻 (@benweiss) August 28, 2024
Bro out here securing the bag.. Good for him
— The Bro Dad (@The_BroDad) August 28, 2024
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