When the Super Bowl came to and end, how could Taylor Swift be on anything other than the winning side?
She embraced her boyfriend Travis Kelce and the couple locked lips on the field at Allegiant Stadium after his Kansas City Chiefs beat the San Francisco 49ers 25-22 in the Super Bowl.
Moments earlier, Swift smiled with her eyes looking misty from tears as she stood next to Kelce’s mother while he held aloft the Lombardi Trophy, shouting “Chiefs nation!” and bellowing a chorus of “Viva Las Vegas.”
Minutes before that, she going wild with her friends in the suite, who at various points included Blake Lively, Ice Spice and Lana Del Rey, when the Chiefs scored the winning touchdown in overtime, set up by a key reception by Kelce for a first down.
It was the second straight Super Bowl win for the Chiefs, but the first since Taylor Swift became fan-in-chief. She and Kelce began dating shortly before the season started.
It completes an epic stretch for Swift, who won album of the year a week earlier for a record fourth time at the Grammys, where she also announced a new album dropping in April before jetting off to Japan for a series of stadium shows.
She was spotted talking to Kelce’s brother, Philadelphia Eagles center Jason Kelce, and NFL Commissioner Roger Goodell in one of the private boxes that reportedly cost more than $1 million. Del Rey joined the celeb-packed suite in time to catch Usher’s halftime show.
Taylor Swift Shown For Less Than A Minute During Super Bowl
After all of the chatter about Swift — and the constant debate of her becoming a distraction for hardcore football fans, while bringing in a whole new audience of young females to watch America’s favorite sport — the CBS crew barely focused on her during the four hour and eight minute broadcast on Sunday.
A graph was released on Monday showing Swift was shown 12 times for a total of 54 seconds which equates to .36 percent of the Super Bowl broadcast.
Taylor Swift was shown during the Super Bowl 12 times for a total of 54 seconds out of a 4-hour and 8-minute broadcast (0.36%) 👀
(Reddit: u/JPAnalyst) https://t.co/iD0Cnzh1k0 pic.twitter.com/zow2YNgUBK
— Dov Kleiman (@NFL_DovKleiman) February 12, 2024
Taylor Swift began dating Kelce after he said on his “New Heights” podcast that he had tried and failed to give her a friendship bracelet during her performance at Arrowhead Stadium. Kelce then invited her to watch him perform at the home of the Chiefs, and she surprisingly showed up for their Week 2 game against Chicago.
Swift soon became a regular at games, both home and away, frequently sitting with Brittany Mahomes, the wife of Kansas City quarterback Patrick Mahomes. Swift occasionally brought along friends, including Lively and her husband, Ryan Reynolds.
“Having Taylor as a new Chiefs fan is very unique,” Chiefs owner Clark Hunt said during Super Bowl week. “I don’t ever do an interview without someone asking me about it. I think a lot of players and coaches on the team are in the same boat. The most important thing is we’re happy for the two of them that they have found each other and have such a special relationship.”
There was plenty of star power besides Swift for the NFL’s marquee night. Usher’s halftime show included guest performers Alicia Keys, Ludacris and Lil Jon. Reba McEntire sang the national anthem. Beyoncé, who was also at the game, appeared in a commercial and dropped a pair of new songs in the second half.
Many believe Taylor Swift would steal the show, and of course, she didn’t.