The Cleveland Browns have disappointed fans many times this off-season. With the whole Deshaun Watson situation, and then the gift boxes the Browns gave out to season ticket holders, fans have been let down many times going into the next season. But now, the Browns are going to try to make up for it, at least a little bit. They have now announced a program called “Barking Backers” for their fans’ dogs.
Sign up your canine companion for Browns Barking Backers presented by @MilkBone, our brand new fan club for dogs!!🐶 The perfect #NationalDogMonth treat for your four-legged fanatic!🦴
» https://t.co/gebJLvRFRd pic.twitter.com/dVDzu9wdIi— Cleveland Browns (@Browns) August 17, 2022
Supposedly, the program is supposed to have promotions and events that are going to cater specifically to dog owners.
The main reason the Browns did this was that they wanted to connect with their fans and their dogs in a unique way, as said by Cleveland’s Senior Vice President of Marketing and Media Brent Rossi.
“Browns fans’ passion for football is unmatched across the NFL, and one of the few parts of their lives reaching that same fervor is how much they love and are proud of their dogs. Recognizing the long-term excitement around and success of the Puppy Pound – which has resulted in more than 600 onsite adoptions during training camp since 2015 – we created Barking Backers to provide our fans and their dogs a unique way to connect with their favorite team and fellow dog owners through these two cherished personal connections.”
Jason Cusick of J.M. Smucker and Co. also said that they were excited to be partnering with the Browns on this program.
“Milk-Bone is passionate about the connection people have with their dogs. So much so that in 2020, The Milk-Bone brand founded National Dog Month to recognize all the ways dogs make our lives better. We’re excited to celebrate the third annual National Dog Month by giving Browns Fans across the nation a fan club for their dogs, in partnership with the Cleveland Browns.”
This finally seems like a good thing that the Browns are doing. So, if you would like to join the program you can do so here.
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