Based on the latest available data, here is a ranking of the top five NFL players with the most Instagram followers.
Ranking the Top NFL Players With the Most Instagram Followers
1. Odell Beckham Jr. – 18 million+ followers
Despite missing the entire 2022 season due to injury, Odell Beckham Jr. remains the most-followed NFL player on Instagram with over 18 million followers. The wide receiver’s popularity extends far beyond football, as he’s known for his fashion sense, celebrity friendships, and high-profile appearances at events like the Met Gala. Beckham’s ability to maintain such a massive following even while sidelined demonstrates his star power and influence both on and off the field. He joined one of the most potent offenses in the NFL this offseason, so it’ll be interesting to follow how much of an impact he makes with the Miami Dolphins.
2. Patrick Mahomes – 6 million+ followers
Kansas City Chiefs quarterback Patrick Mahomes comes in second with over 6 million Instagram followers. As one of the NFL’s most dynamic and successful young quarterbacks, Mahomes has quickly become a household name. His impressive on-field performances, including three Super Bowl victories, coupled with his charismatic personality, have helped him build a substantial social media presence.
3. Russell Wilson – 5.5 million+ followers
Denver Broncos quarterback Russell Wilson ranks third with approximately 5.5 million Instagram followers. Wilson’s combination of on-field success, including a Super Bowl win with the Seattle Seahawks, and his high-profile marriage to singer Ciara have contributed to his large following. He frequently shares glimpses of both his professional and personal life, engaging fans with a mix of football content and family moments.
4. Joe Burrow – 3.85 million+ followers
Cincinnati Bengals quarterback Joe Burrow has quickly risen to social media stardom with over 3.85 million Instagram followers. Despite being relatively new to the NFL, Burrow’s confident demeanor, impressive performances, and stylish off-field persona have resonated with fans. His rapid ascent to the upper echelons of NFL Instagram popularity reflects his growing status as one of the league’s most marketable young stars.
5. JuJu Smith-Schuster – 3.45 million+ followers
Rounding out the top five is New England Patriots wide receiver JuJu Smith-Schuster with more than 3.45 million Instagram followers. Smith-Schuster’s social media savvy has been a significant factor in building his following. His engaging personality, active presence on platforms like TikTok and Twitch, and involvement in gaming culture have helped him connect with a younger demographic and expand his reach beyond traditional football fans.
These top five players demonstrate that social media influence in the NFL extends beyond just on-field performance. Factors such as personality, off-field interests, and engagement with fans play crucial roles in building and maintaining large Instagram followings. For these athletes, their social media presence has become an integral part of their personal brand, offering opportunities for endorsements, partnerships, and direct fan interaction.
As the digital landscape continues to evolve, NFL players are increasingly leveraging platforms like Instagram to expand their influence and connect with global audiences. This trend highlights the growing importance of social media in shaping athletes’ public personas and commercial opportunities in modern professional sports.
