The Super Bowl is one of the premier events of the year. It is an event that not only brings together football fans but also the nation. Between the commercials and the halftime show, there is plenty for the non-football fan. The NFL released the Super Bowl viewership numbers and the numbers were massive.
Super Bowl Viewership Numbers
According to a survey by the NFL, Super Bowl LVII reached around 200 million viewers. That translates to 60% of all people in the United States. The average minute of viewers was approximately 136 million. “The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership but because it is largely watched in group settings,” said Paul Ballew, Chief Data and Analytics Officer of the NFL. He went on to say that more surveys are necessary in order to show the scope that the Super Bowl has.
Unique To Football
Football is the only sport where this happens. The World Series or NBA Finals do not yield this type of viewership. Part of this is the nature of the game. The Super Bowl is one game on one night where the winner is decided. Other sports have seven-game series that span over the course of a couple of weeks. While this leads to more drama and revenue for the league, you do not get the one-night-only event unless it is a game seven.
With the amount of media options out there, the fact that Super Bowl viewership numbers were so high speaks to how popular football is in this country. As other sports see their numbers dip, the NFL is seeing record numbers.
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