Super Bowls are always big events in the American sporting calendar. However, Super Bowl LVIII is shaping up to be one of the biggest in the history of the NFL hosting the competition.
There are multiple angles why this game is poised to be the biggest in Super Bowl history. Regardless of the reason, it’s expected that a record number of people will be placing bets on the biggest football game of the year.
Super Bowl LVIII expected to smash betting records
A comprehensive piece published in the Daily Mail predicts that the money that will be tossed into the hat will reach at least eleven digits. Projections point to at least a 35% increase in participation among bettors for Super Bowl LVIII:
Bettors plan to wager an estimated $23.1 billion on this year´s Super Bowl, up from $16 billion last year, the group predicted.
Of that, about $1.5 billion is projected to be bet with legal outlets, the group said, citing consensus estimates from various sources. That is in the same ballpark as the $1.25 billion in legal bets projected by Irvine, California-based research firm Eilers & Krejcik Gaming.
“There´s a good chance that every Super Bowl for the next ten or so years will be the most bet Super Bowl thanks to the underlying growth of regulated sports betting in the U.S.,” said gambling analyst Chris Grove, a partner at Eilers & Krejcik Gaming.
With the big money being passed around, it’s not hard to see why it feels like there are plenty of eyes for Super Bowl LVIII.
Why is Super Bowl LVIII getting more attention?
It’s easy to speculate that Super Bowl LVIII is getting more attention due to the quality of football being played by both the Kansas City Chiefs and the San Francisco 49ers. However, other factors also add to the allure of the game to even the most casual bettor.
One obvious reason for the increase is the presence of Taylor Swift. Whether NFL fans like it or not, the pop star brought more attention to the league. With such a star spending a considerable amount of time watching NFL games, it’s not hard to see why even slightly interested people would look into the game.
Another reason would be the narratives surrounding their star quarterbacks. Patrick Mahomes has the GOAT debate and his father’s arrest solely on his shoulders. Meanwhile, Brock Purdy will try to brush off game manager allegations by lifting the Lombardi trophy at the Chiefs’ expense.
Other Super Bowl LVIII narratives include the battle at tight end as well as the prior history of the two teams at Super Bowl LIV. Overall, these narratives make this year’s Super Bowl one of the tastiest sporting events to place a bet on.
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