The weeks leading up to Super Bowl 60 may have been one of the more controversial times in recent NFL history. Bad Bunny’s selection for the halftime performer sparked an outrage that not many could have predicted coming.
Now we know how many people actually tuned in.
BREAKING NFL News: NBC Reports Bad Bunny’s Super Bowl 60 Halftime Show Draws Over 135 Million Viewers – Potentially Most-Watched Ever
Despite intense pre-game controversy and calls for boycotts, Bad Bunny’s Apple Music Super Bowl LX halftime performance delivered massive viewership, with NBC reporting over 135 million viewers tuning in—potentially making it the most-watched halftime show in Super Bowl history.
🚨| NBC revealed that Bad Bunny’s halftime show at the #SuperBowlLX had over 135.4M viewers surpassing the previous record held by Kendrick Lamar in 2025 of 133.5M pic.twitter.com/gasqjcW01A
— Access Bad Bunny (@AccessBadBunny) February 9, 2026
The Puerto Rican superstar’s set, the first primarily Spanish-language halftime performance, opened with his 2022 hit “Tití Me Preguntó” and featured high-energy production celebrating Puerto Rican culture, including flags from Latin countries, a real wedding, surprise guest appearances (e.g., Lady Gaga and Ricky Martin in some reports), and a closing tribute to resilience.
The roughly 13-15 minute show was praised by critics for its authenticity and party vibe, even as in-stadium footage showed some disengaged fans.
Key Viewership Numbers and Context
- Halftime Show Viewers: Over 135 million (preliminary NBC figure; some sources cite ~135.4 million or estimates up to 142 million).
- Historical Comparison: If confirmed, this would surpass the previous record held by Kendrick Lamar at Super Bowl LIX (2025) with 133.5 million viewers (and earlier records like Michael Jackson in 1993 at ~133.4 million).
- Official Status: Final Nielsen-verified numbers are pending (expected Tuesday afternoon per some reports), but early estimates from NBC and outlets like CBS News position it as a historic high.
- Alternative Programming: The competing “All-American Halftime Show” by Turning Point USA (featuring Kid Rock, Brantley Gilbert, and others) drew far fewer viewers—around 5-6.1 million concurrent on YouTube, with total views reaching ~12 million by end of game—highlighting the vast gap despite pre-game hype.
The massive audience came amid polarized reactions: Social media backlash over Bad Bunny’s nationality, his earlier “learn Spanish” joke, and political undertones fueled boycott calls and alternative streams.
Yet, as one report noted: “A lot of people were watching him, even if it was to hate on the performance.” Bad Bunny’s recent Grammy win for Album of the Year and global momentum likely contributed to the draw.
Broader Super Bowl 60 Impact
The Seahawks defeated the Patriots 29-13 to claim their second Super Bowl in franchise history, but the halftime show dominated post-game talk—both for its cultural significance and the viewership triumph over controversy. The NFL and Roc Nation defended the diverse lineup, emphasizing global reach.
NBC’s reveal underscores how Bad Bunny “ultimately won the war” in the eyes of massive audiences, turning pre-game drama into record-breaking success. Final Nielsen figures could adjust these numbers slightly, but early indicators point to a landmark moment for the Super Bowl halftime tradition.
Stay tuned for official confirmations and more post-Super Bowl analysis.
Related Reading:
“The Public Is Destroying Her” Fan Who Refused To Watch Bad Bunny At Super Bowl Identified
“That’s What It Said?!” Super Bowl 60 Streaker’s Painted On Message Revealed (Video)
Warning Graphic: 7 Police Officers Jump On Star To Arrest Him In Scary Scene (Watch)
“He Died In The Fire” NFL Loses All-Pro Super Bowl Champion To Tragic House Fire (Report)
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