The Pop-Tarts Bowl began with the mascot emerging from a toaster, flanked by pyrotechnics and playing to the crowd like Shawn Michaels. After a Kansas State victory, it ended with the mascot getting eaten by the victorious Wildcats. In between, there was a Pop-Tart cam, fraternization with the referees, and the Pop-Tarts Bowl mascot running for its life immediately after the game. It was a wild ride.
Pop-Tarts Bowl Reactions
— Who Dey Wedge (@RealWedgeGordon) December 29, 2023
— Koppe (@TKoppe22) December 28, 2023
— Sickos Committee (@SickosCommittee) December 29, 2023
As a marketer, This #PopTartsBowl has me dying The stage was the toaster. The pop tart mascot climbed it. Went down inside and slid out on to the trophy podium. And now the team is eating him like a zombie movie. This marketing team at @PopTartsUS get it. @PopTartsBowl
— Roy Ninety7 Ward (@RoyNinety7Ward) December 29, 2023
What Happened in the Game?
Believe it or not, the Pop-Tarts Bowl featured a football game between #18 NC State and #25 Kansas State, two tough teams. The Kansas State Wildcats raced out to a 21-7 lead, but when the fourth quarter rolled around, the NC State Wolfpack only trailed 21-19. That set up a tense fourth quarter for a Pop-Tarts Bowl victory.
Neither team scored until the Wildcats found the end zone with 2:48 remaining. NC State got the ball back down nine and proceeded to throw an interception on their first offensive snap. A lot of attention was turned toward excellent marketing from Pop-Tarts, but the on-field product was also entertaining. Overall, the inaugural Pop-Tarts Bowl was a success.
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