Following Taylor Swift’s surprise performance at Travis Kelce’s Tight End University event, the NFL’s social media post highlighting the moment ignited a mixed reaction among fans. While many celebrated the collaboration between sports and music, others expressed indifference or outright disapproval.
The league shared the video of Swift performing her hit “Shake It Off,” which quickly garnered thousands of views and sparked lively discussions online. Supporters praised the event for showcasing a fun side of the NFL, appreciating the lighthearted atmosphere created by the appearance of a global superstar. However, critics questioned the relevance of Swift’s involvement in a football context, suggesting that her presence overshadowed the athletes involved.

Fans’ reactions reflect broader sentiments about celebrity presence in sports. Some believe that integrating popular figures like Swift into the league can enhance viewership and reach younger audiences. Conversely, others argue that the focus should remain on the athletes and the game itself, viewing such collaborations as distractions from the sport’s core essence.
The Tight End University event, co-founded by Kelce, George Kittle, and Greg Olsen, aims to foster camaraderie among tight ends while providing training opportunities. Swift’s performance added an unexpected twist, making the gathering memorable for those attending. The inclusion of entertainment elements like this could redefine how fans engage with the league during the offseason.
Fans Share Mixed Reactions to NFL’s Post About Taylor Swift

Just recently, fans shared their thoughts on the NFL’s post about Swift. These mixed reactions can be seen in a post shared by the league’s official X account.
Just a casual surprise performance at @te_university ✨ pic.twitter.com/Yfevp3tkIM
— NFL (@NFL) June 25, 2025
“Who cares, NFL.,” a fan quipped. “we done with Taylor!” Another added.
A follower mentioned, “WE LOVE YOU TAYLOR.”
“I wasn’t expecting Taylor to show up, but I’m here for it. It was amazing,” a supporter shared.
“Why does this deserve a post?” A commenter asked.
“For all the haters stop being haters! Life is so short! There are other things in this world to judge so put that into things that matter, not music! This shows she don’t care about doing lil things like this. 😉” a sixth social media user reacted.
As the league continues to navigate this intersection of sports and entertainment, the varying reactions from fans will likely impact future decisions regarding celebrity involvement. The challenge lies in balancing the interests of traditional football fans with the growing demand for entertainment.

Swift’s appearance at the Tight End University event has polarized fans, reflecting a broader debate about celebrity impact in sports. As the league explores innovative ways to engage audiences, it must consider the diverse opinions of its fan base.

For More Of My Content
For More Of My Content Follow me on Twitter at @BeatKit22. You may also reach out to me personally at kitguinhawa@gmail.com. To read more of our articles and keep up to date on the latest in college and NFL news, click here!