Netflix recently aimed to make a significant impact in the NFL broadcasting world by requesting former New England Patriots quarterback Tom Brady to commentate on its Christmas Day games. However, this request was turned down by FOX, which holds Brady’s exclusive broadcasting rights.
In its strategy to attract viewers, Netflix sought to pair Brady with Kevin Burkhardt, a top commentator for FOX. Both Ian and Nate currently work with CBS Sports, which is producing the games for Netflix, while Noah is affiliated with NBC. There’s some ambiguity regarding whether FOX and NBC will allow these commentators to work for Netflix, although sources indicate that FOX may be considering arrangements for Greg Olsen.
The original plan was for Brady to commentate on the upcoming match between the Kansas City Chiefs and the Pittsburgh Steelers. He was also asked to call the game between the Baltimore Ravens and the Houston Texans.
Brady, who has a lucrative 10-year, $375 million contract with FOX, has received mixed reviews for his commentary since joining the network. Even if the former Patriots star hasn’t lived up to expectations, NFL fans will still see him calling games out for a long time.
Netflix’s Failed Attempt to Land NFL GOAT Tom Brady for Christmas, Revealed
After Netflix’s move was rebuffed, the company is reportedly moving on to other options. This can be seen in an article by Ryan Glasspiegel for the New York Post.
“Now, according to sources, Netflix is targeting Ian Eagle, Noah Eagle, Greg Olsen and Nate Burleson as the announcers for the extravaganza. No deals have been finalized,” Glasspiegel wrote.
Despite this, he remains a prominent figure in sports, and his involvement would have been a major draw for Netflix, especially given his status as one of the greatest NFL players of all time. This year, Netflix aired Brady’s roast, which became its most-watched comedy special.
As Netflix prepares for its Christmas NFL doubleheader, the pressure is on to finalize its broadcasting team and deliver a compelling experience for football fans. The situation underscores the complexities of broadcasting rights and the competitive landscape of sports media, particularly as streaming services continue to seek high-profile talent to enhance their offerings.
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