The NFL is getting set for its biggest event of the season. Super Bowl LVIII will be taking place on Sunday between the Kansas City Chiefs and San Francisco 49ers. That means that celebrity Chiefs fan Taylor Swift will be connected to this Super Bowl.
Throughout the season, Swift has taken the football world by storm due to her relationship with Chiefs TE Travis Kelce. So, how has that impacted the NFL? Read below to find out what Commissioner Roger Goodell has to say about it.
Roger Goodell Comments on “Taylor Swift Effect”
Leading up to Super Bowl LVIII, members of the media were able to interview NFL Commissioner Roger Goodell today. Of course, those media members asked Goodell about Taylor Swift and her impact on the NFL. Here is what he had to say:
“Having the Taylor Swift effect is also positive. She knows great entertainment, and I think that’s why she loves NFL football. Besides Travis, she’s a football fan.”
Taylor Swift’s Impact
There is no doubt that Taylor Swift has helped the NFL reach certain milestones when it comes to ratings. It was arguably a big reason why the Kansas City Chiefs were chosen to be in Peacock’s exclusive playoff game. That playoff game went on to become the most streamed event in US history.
Earlier this season, the Chiefs faced the New York Jets on Sunday Night Football. That game ended up getting the most viewers of any Sunday show since Super Bowl LVII.
There have even been rough estimates of how much revenue Swift’s presence has made for the NFL. Believe it or not, the NFL has made roughly $330 million because of her. It can be a good reason for Goodell to be happy about Swift’s involvement with the NFL.
Fighting Through Controversy
Of course, you are going to have many fans who believe the league is “rigged.” It does not help when the NFL’s most famous fan (Taylor Swift) is now involved in the Super Bowl. Plus, her large presence in the NFL has been controversial to fans throughout the season. Nevertheless, she will play a part in this year’s Super Bowl.
Taylor Swift is expected to attend Super Bowl LVIII to watch her boyfriend, Travis Kelce, attempt to win his third Super Bowl title. The Chiefs and 49ers kick off on Sunday, February 11th, at 6:30 p.m. EST at Allegiant Stadium in Las Vegas, NV.