Jordan Hudson isn’t staying quiet about criticism over her relationship with North Carolina football coach Bill Belichick. The 24-year-old posted photos on Instagram from Kenan Stadium on Saturday showing her support.

She also seemed to fire back at critics and media personalities who questioned her presence. Hudson even sent a message to Barstool Sports founder Dave Portnoy after he criticized her boyfriend’s coaching.
Jordan Hudson fires back after family drama and media criticism
Hudson wrote on Instagram that she loved supporting Belichick at his adult all male football league competitions. She included several stadium photos, including one with Hall of Famer Lawrence Taylor. The post came after a reported confrontation with family members.
Jordan Hudson writes, “I’ve loved supporting Bill Belichick at his adult all-male football league competitions this season. Until next year, Kenan! 💋”
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One interesting detail caught attention immediately. Hudson tagged Pablo Torre in a photo where the word banned appeared on her pendant. Torre had reported six months ago that school officials wouldn’t let Hudson enter facilities or fields. UNC denied those claims at the time.
Things got messy after North Carolina’s November 8 game though. The New York Post reported that Jen Belichick, Bill’s daughter-in-law, confronted Hudson inside the 73-year-old’s office at Kenan Memorial Stadium. The alleged 40-minute rant included harsh criticism about Hudson’s relationship and clothing choices.
Jen reportedly called Hudson names and accused her of controlling things. She allegedly told Bill to choose between his family and Hudson.
Jen even mocked Hudson’s snakeskin outfits and suggested she needed to eat a burger. Hudson’s Sunday post featured her wearing a snakeskin dress.
Meanwhile, Portnoy hasn’t held back his opinions about Belichick’s coaching performance. He posted on X after UNC lost to Wake Forest on November 15. Portnoy said watching the Tar Heels was frustrating and that they were horribly coached.
Jordan Hudson then messaged Portnoy directly on Instagram. The Barstool founder revealed on his Pick Em podcast that she sent him a thumbs down emoji. Her message responded to his tweet criticizing the team’s performance.
Belichick had attended Hudson’s adult coed cheerleading competition in Raleigh the next day. He wore a gray sweatshirt while watching her perform at Dorton Arena. Social media users shared plenty of jokes about the appearance.
The Tar Heels currently sit at 4 wins and 7 losses overall. They’re ranked 13th in their conference with a 2-5 ACC record. Belichick faces mounting pressure about the team’s struggles this season.
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