Brian Schottenheimer is taking center stage this season as the new head coach of the Dallas Cowboys, embracing one of the most high-pressure and visible roles in all of sports. Leading America’s Team involves more than just coaching—it means carrying the weight of the franchise both on and off the field. Even though Schottenheimer has spent the past three years with the organization, Colin Cowherd questions whether he’s truly meeting the demands of the job.
Cowherd of Fox Sports 1 criticized Dallas Cowboys head coach Brian Schottenheimer for his appearance during a recent press conference. After Schottenheimer responded to questions about Micah Parsons’ trade request, Cowherd took issue with the coach’s choice to wear a backwards visor while speaking to the media. In Cowherd’s view, the look didn’t reflect the professionalism expected from a top-tier NFL franchise like the Cowboys.
The veteran sports analyst doubled down on his criticism of Schottenheimer’s appearance during his show, The Herd with Colin Cowherd.
"You're representing a $12 billion corporation. I think you gotta do better as a head coach than a visor backwards."@colincowherd and @jasonrmcintyre have strong feelings about Brian Schottenheimer's press conference appearance pic.twitter.com/HUTSlUvc9Z
— Herd w/Colin Cowherd (@TheHerd) August 4, 2025
“You know, I don’t like backwards hats. What’s worse is a backwards visor. That’s a two-win team. I’m taking away four wins. That’s awful and so bad.”
Colin Cowherd’s comments on Cowboy’s Brian Schottenheimer
Cowherd views Schottenheimer as one of the key public figures representing the Cowboys franchise.
“If you’re the head coach or the quarterback of an organization, and you do press conferences, you’re not only representing yourself; that’s very selfish and narcissistic. You are representing the Dallas Cowboys and you’re representing Bank of America,” he added.
“That’s probably a huge team sponsor. They probably paid $8 million bucks. Or something like that. $7 million bucks to the Cowboys,” Cowherd continued.
“Here’s what men do very poorly: men often don’t think of others in social situations. It’s how do I look? I think women tend to be a little more self-aware, a little less narcissism. So, when you sit in front of a podium, you’re representing the Cowboys. You’re representing Bank of America. You’re representing a $12 billion corporation. I think you have to do better than a visor backwards,” Cowherd’s scathing remark continued.
Cowherd makes it clear he’s fine with players wearing it like that after practice or in non-leadership roles. But when it’s the quarterback, head coach, or anyone representing the team publicly, he says the visor needs to be worn the right way.
