The Buffalo Bills are coming off yet another incredible season. While they didn’t reach the Super Bowl, they won the AFC East, and reached the AFC Championship game. The reality is, as long as Josh Allen is under center, their fans expect to compete for a Super Bowl year in and year out.
However, this off-season it would appear that Buffalo is headed to the big screen.
BREAKING: Buffalo Bills Agree To Be In A Movie (Report)

According to Jasmine Blu of TV Fanatic:
Oh, Hallmark, you have my attention again!
There’s nothing like escaping into some cheesy, sweet, romantic films on a brisk day, curled up on the couch with a hot beverage, blanket, and some Hallmark Hunks and beautiful ladies.
I’m a Lifetime girl, through and through, but I’m also a closet romantic who sometimes needs a break from Ripped from the Headlines thrillers.
Hallmark always delivers, and they do that the most around the holidays. Their Countdown to Christmas lineup is one of the highlights of my holiday season.
I can’t properly put up my decorations without pumpkin-scented candles burning and Hallmark Christmas movies playing in the distance. It’s a tradition.
So I was elated when beloved player Damar Hamlin announced the Buffalo Bills would team up with Hallmark (a Hallmark Media and Skydance Sports collaboration) for the second NFL/Hallmark film, Holiday Touchdown: A Bill’s Love Story.

If you don’t recall, Hallmark initially debuted the Hallmark/NFL collaboration film with Holiday Touchdown: A Chief’s Love Story.
I heard it was good, but I didn’t watch it because we’re not big Chiefs fans around here. Hey, I’m just being honest! Fandom devotion runs deep!
However, the first film successfully garnered 2.8 million views in the ratings. Its appeal was loosely inspired by the intrigue of the Chiefs’ love story between golden boy Travis Kelce and global sensation and pop darling Taylor Swift.
“The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far
exceeded our expectations,” said Darren Abbott, Chief Brand Officer, Hallmark.
Here is the video of Hamlin talking about the movie:
.@HamlinIsland from @BuffaloBills is here to give you an early Christmas present! Hallmark Media and @NFL are teaming up this year with the @BuffaloBills for an all new holiday movie #HolidayTouchdown: A Bills Love Story, part of #CountdownToChristmas 2025! 🎄 🏈 pic.twitter.com/ZazBm4aLEK
— Hallmark Channel (@hallmarkchannel) March 27, 2025
