The UNC Tar Heels and Bill Belichick have reportedly lost the opportunity to make the University millions of dollars. The news comes as a complete shock as many figured bringing in a seven time Super Bowl champion head coach would do wonders for their program.
Through five games the team sits 2-3 and in 15th place in their conference.
A multimillion dollar sponsor opportunity for UNC and Bill Belichick has been lost, and the university is outraged (Breaking News)
According to Mike Florio of Pro Football Talk:
After TCU blew out North Carolina to start the 2025 college football season, TCU had a simple question in relation to the news that UNC will have a season-long documentary on Hulu.
“When does episode one come out?”
The official release date has been disclosed: Never.
Jeremiah Holloway of Inside Carolina reports that the series has been scrapped. Tar Heels coach Bill Belichick announced the show to his team in August, and the program trumpeted the news on social media.
No reason was given for the decision. The most obvious explanation is that the Tar Heels stink. If the whole thing was planned for the purposes of boosting recruiting, there’s not enough lipstick to apply to the three-legged warthog that has become the North Carolina 2025 season.
Sep 13, 2025; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head coach Bill Belichick with Richmond Spiders head coach Russ Huesman before the game at Kenan Stadium. Mandatory Credit: Bob Donnan-Imagn Images
It’s also possible, based on contemporaneous reports regarding the collapse of talks regarding making UNC the centerpiece of Offseason Hard Knocks, that Belichick’s girlfriend/personal P.R. rep/handler/muse Jordon Hudson was deemed by the producers to be too difficult to work with.
Regardless, it’s the latest embarrassment for what has become, by far, the most embarrassing season of Belichick’s fifty-plus-year coaching career. And his team still has seven games to play.
